Revolutionizing Online Shopping with Neha Singh, CEO of Obsess: The Future of Virtual Stores

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Ever fancied a shopping spree, but dread the crowd and queues? Well, guess what, our guest for this episode, Neha Singh, founder and CEO of Obsess, has transformed the shopping experience. Neha, with her vibrant mix of engineering and fashion insights, has interlaced technology and shopping, making it possible for us to have an immersive and interactive shopping spree right from the comfort of our homes. A journey from Google to Vogue to Obsess, Neha's tech-fashion fusion has given brands a new dimension to interact with customers and has revolutionized the online shopping experience.

In today's episode, we talk about how Obsess has taken the metaverse by storm, and has brought about an evolution in the way we shop. We take a deep-dive into how Obsess creates unique 3D virtual stores, providing a fully immersive and social shopping experience. Imagine, inviting your friends to a virtual store and shopping together, virtually! Neha shares her perspective on how Obsess helps to educate customers about products with interactive visuals, and how brands can use data to level-up their customer experiences.

As we wrap up our conversation with Neha, we discuss the future of virtual stores. We also look into how Obsess is making it easier for small brands to have their own virtual spaces, and the customization options they offer. Neha also shares insights into Ava, Obsess' content management system, and its role in helping brands scale. Lastly, we touch upon Neha's inspiring career advice for budding professionals, emphasizing that tech isn't restricted to coding but is a powerful tool to explore one's interests. So tune in, and join us on this exciting journey with Neha, as we delve into the future of online shopping.

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