Dental Marketing Mastery
165 episodes - English - Latest episode: 5 months ago - ★★★★★ - 6 ratingsDental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Episodes
Dental Marketing Mastery #169: Say Hello to NPI's Call Management & Training Coach, Linda McNeil
December 02, 2023 12:00 - 29 minutes - 25.8 MBIn this podcast, Mark and Sal help unravel the secrets to optimizing your dental practice's success! You will be introduced to NPI's Call Management & Training coach, Linda McNeil. Join us as Linda delves into the crucial aspects of handling calls effectively, addressing challenges faced by dental practices, and sharing invaluable strategies to ensure you not only convert leads but also maximize your return on investment from marketing efforts. Linda brings years of expertise to the table, g...
Dental Marketing Mastery #168: Startup Consultants and Marketing Plans
November 02, 2023 12:42 - 26 minutes - 23.3 MBIn this episode, Mark and Sal share tips to navigate the exciting world of launching and growing a startup dental practice. Learn how to create the right strategy to ensure you can accomplish your marketing goals. Most importantly, how to avoid the pitfalls that some experience launching a new practice.
Dental Marketing Mastery #167: AI in Dentistry and the current buzz
October 01, 2023 11:30 - 23 minutes - 20.7 MBIn our latest episode, we delve deep into the fascinating world of Artificial Intelligence in dentistry, a topic that's been creating quite a buzz in the dental community and beyond. Join us as we demystify the current landscape of AI-driven advancements for dental practices, from practice management to marketing solutions.
Dental Marketing Mastery #166: Does it seem to be slowing down?
September 01, 2023 11:00 - 20 minutes - 18.1 MBIn this podcast episode, join Mark and Sal as they delve into a common concern among dentists: the slowdown in their practices. Unpacking the reasons behind this phenomenon, they offer valuable insights and helpful tips to fuel sustained growth for dental practices.
Dental Marketing Mastery #165: EDDM vs Bulk Sorted Mail
August 01, 2023 11:30 - 24 minutes - 20.6 MBIn this podcast episode, we'll delve into the critical differences between Every Door Direct Mail (EDDM) and Targeted Direct Mail for dental marketing. We'll break down the pros and cons of each method, providing valuable insights to help you make informed decisions.
Dental Marketing Mastery #164: Art of Patient Reengagement with Samad Syed
July 01, 2023 11:30 - 22 minutes - 18.7 MBIn today's employment environment, there is even more emphasis on efficiencies and effectiveness of the people you employ and the hours they work. Samad Syed from mConsent and Mark Dilatush discuss existing patient re-engagement.
Dental Marketing Mastery #163: Getting off The Hamster Wheel-Part 2
June 05, 2023 15:42 - 22 minutes - 16.3 MBThe hamster wheel: On this podcast Mark Dilatush and Vivek Kinra with PPO Profits share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.
Dental Marketing Mastery #162: Chat GPT and Dentistry
May 04, 2023 10:30 - 27 minutes - 23.5 MBChat GPT and Dentistry: On this podcast Mark Dilatush and Rita Zamora update dentists and their teams on current social media strategies and how AI (artificial intelligence) will impact the process. Quick LinksGet Embed PlayerDownload Audio File
Dental Marketing Mastery #161: The Hamster Wheel
April 05, 2023 17:47 - 27 minutes - 23.9 MBThe hamster wheel: On this podcast Mark Dilatush and Sal Khan share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.
Dental Marketing Mastery #160: 2022 Dental Marketing Recap
December 15, 2022 17:36 - 20 minutes - 38 MBOur most popular podcast every year is the current year recap/review and our forecast for what dentists can expect next year. This year, we brought in NPI Education Instructors Dr. Andrew Roman and Laci Phillips into the discussion.
Dental Marketing Mastery #159 - Nov 2022 Update on the Fee for Service Journey
November 09, 2022 19:39 - 17 minutes - 33.2 MBIn this episode Mark describes the genesis of the Fee for Service Journey series of courses and how together (instructors and dentists), we can disrupt the dental insurance industry. Visit NPI Education and start the revolution today!
Dental Marketing Mastery #158: Setting up Your Marketing Plan for 2023
September 07, 2022 19:14 - 26 minutes - 24 MBIn this podcast Mark and Howie discuss how to set up your dental marketing plan for success in 2023.
Dental Marketing Mastery #157 - Update on NPI Education & The Fee for Service Journey
August 12, 2022 13:30 - 18 minutes - 26.1 MBA LOT has happened at NPI Education since the last time we discussed it in one of our podcasts. If you have forgotten or have no idea what NPI Education is, you'll want to listen to this podcast.
Dental Marketing Mastery #156: Prepping for the Upcoming Recession
June 28, 2022 20:48 - 17 minutes - 24.4 MBLearn how to evolve your marketing with different targeting and messaging during recession years, to keep your dental practice growing even though the dental market as a whole is shrinking. Learn how to NOT participate in the next recession.
Dental Marketing Mastery #155 - What's New at NPI in 2022?
March 14, 2022 17:04 - 19 minutes - 17.5 MBSit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.
Managing Your Marketing Next Year Will Be Different
September 29, 2021 22:33 - 19 minutes - 27.5 MBAs we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing. Podcast Highlights: Should budgeting be the same? Should I just keep marketing? Should I temporarily stop marketing? How to make sure you have room in your sc...
Are Google Ads Overbought In Your Area?
September 03, 2021 19:50 - 24 minutes - 33.5 MBIn this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price. Podcast Highlights: Learn what overbought even means Learn how Google Ads might become overbought Learn some leading indicators which might signal an overbought situation What to do with your Google Ad campaign to keep from partic...
Google Ad Training for Dentists!
August 18, 2021 17:28 - 18 minutes - 25.2 MBIf you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses! Podcast Highlights: Small Learning Groups (no more than 10 dentists). Short Courses - Typically 45 minutes of learning - 15 min of specific help. Hands on - Via Zoom screen share, you will be able to watch your instructors implement their sugg...
Dental Marketing Things To Consider When Ownership Changes
August 03, 2021 17:06 - 20 minutes - 28.8 MBIn this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well. Podcast Highlights: Who owns the website? Who owns the social media properties? Who owns the Google business page and reviews? What information your marketing firm needs, to help guide you t...
Get High Tech for 169 bucks
July 06, 2021 20:05 - 20 minutes - 28.7 MBHowie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast. Podcast Highlights: What it was like 30 years ago to manage paper forms What it is like now managing paper forms Why patients (especially new ones) care about how you process forms How you can be the high tech hero to your patients and your business team for $169 bucks
The Best Offers to Put in Your Marketing
June 07, 2021 19:30 - 17 minutes - 24.2 MBMark and Howie discuss where, when, and how to use offers as a call to action in their marketing. Listeners will learn: Choosing the right half of the dental market Opportunity Costs Give them more than one reason to choose you How offers can be damaging Use offers to drive volume. Delete offers to drive revenues It’s all about “which moms?” There’s an opening for you!
CEO Level Control Over Your Marketing
May 06, 2021 17:03 - 14 minutes - 19.2 MBHowie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center. Listeners will learn: What source/attribution is What outcome classification is What interaction rating is Why they all matter a great deal How they give the practice owner full visibility
A Chasm AND Opportunity Loom Ahead.....
February 11, 2021 18:14 - 17 minutes - 23.5 MBNow is the time to start preparing for April, May 2021 and beyond. Listen in as Howie & Mark divulge what's coming and how to turn a slowdown into a fantastic opportunity. Your hygiene schedule will be empty. Now what do you do? Where are you going to put new patients? How to grow your way out of the Covid downturn. Turning the looming dip, into a wonderful opportunity.
Prepare for October Now
September 01, 2020 17:09 - 21 minutes - 30.1 MBNow is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready. Podcast Highlights: A Chasm Looms Ahead Where Should I Send Your Charts? Pre-Paint Your Schedule Now is Your Chance The 8 Day Rule
WPO – What Is It?
April 18, 2020 02:32 - 21 minutes - 29.2 MBIn our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls. Podcast Highlights: Web Presence Optimization Building websites b...
Audiobook: Unlimited New Patients – Volume 3
April 18, 2020 02:29 - 19 minutes - 27 MBWe are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible. In this podcast, Mark & Howie talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too. ...
COVID Impact & Rebound Plan
April 18, 2020 02:24 - 24 minutes - 33.7 MBToday, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work. Podcast Highlights: How to set reasonable expectations for when work resumes How to manage your marketing campaign in the midst of this pandemic Know which marketing to pause and which to move to maintenan...
What You Need to Do Right Now
April 18, 2020 01:58 - 17 minutes - 23.7 MBIn this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19. Podcast Highlights: How to set your schedule to create room for new patients Paint “new patients only” blocks in your calendar now Zero Cost Marketing Guide
Dental Marketing Guide: Dental Consumer Research: Unraveling the Mysteries
April 01, 2020 17:58 - 47 minutes - 110 MBIn this guide, we dive head on into our dental consumer research findings. We combine those with over 30 years of real world marketing result data. What we have found will most definitely surprise you! The first question you may often hear from a prospective patient is ‘How much will it cost?’. This is because they don’t know how to ask the question they really want answered. This guide outlines how to answer the right questions, before they even ask! Know the questions. Answer the questions...
Dental Marketing Guide: 7 Steps to Attracting More Sleep Apnea Patients
April 01, 2020 17:53 - 30 minutes - 69 MBAn All Inclusive Implementation Plan Our sleep apnea guide provides advice on marketing to internal patients, attracting new external patients and who should be your targeted audience. As well, we offer tips on Google Ad Campaigns, social media promotions and more. Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk
Dental Marketing Guide: 7 Steps to Attracting More Implant Patients
April 01, 2020 17:49 - 25 minutes - 59.3 MBAn All Inclusive Implementation Plan Our implant guide outlines how to reach your targeted audience through tested and proven online/offline marketing techniques. We include advice on internal promotions, mailers, Google Ads, and more! Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk
Dental Marketing Guide: 6 Steps to Dental Marketing Quality, Consistency, and Longevity
April 01, 2020 17:38 - 36 minutes - 82.8 MBAn All Inclusive Implementation Plan In this guide, we discuss a tried and tested method to consistently gain new, high quality patients. In the 6 steps, we outline why you need to include this traditional method of marketing to attract new patients, the benefits of following a winning design layout (hint: you might not agree with it – but trust us!) and how to send the right message! Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk
Dental Marketing Guide: 4 Zero Cost Steps to Grow Any Dental Practice
March 19, 2020 15:39 - 27 minutes - 64 MBIn this guide, we discuss how to increase your new patient volume and grow your practice in 4 steps. These steps can be completed without re-allocating any of your marketing budget. Many practices fail to keep growing due to an all too common bottleneck. Our guide will help you to determine where your bottleneck is occurring, the corrective actions you need to take to clear out the bottleneck and how to prevent further bottlenecks from occurring. Download your copy of the e-guide here: htt...
Dental Marketing Guide: 5 Steps to Make Google Ad Campaigns Consistently Effective for a Dental Practice
March 19, 2020 15:33 - 27 minutes - 62 MBA Top Down All Inclusive Step by Step Implementation Plan Our Google Ad campaign guide provides basic information on a Google Ad campaign and what is required for the setup & initial management. We also discuss when to use technology to help monitor your ad campaign, how to measure if the campaign is effective and understanding of what are reasonable expectations from your campaign. Download your copy of the e-guide here: http://bit.ly/2wl6hk4
Dental Marketing Guide: 8 Steps to a Fee For Service Dental Practice
March 19, 2020 15:25 - 15 minutes - 35.4 MBAn All Inclusive Implementation Plan In this guide, we discuss how to effectively transition your practice to operating as a Fee For Service practice. We outline how using insurance is actually a form of marketing, how to properly transition away from insurance and how to expand your FFS practice. Download your copy of the e-guide here: http://bit.ly/2xcqgBn
Unlimited New Patients Update: Social Media: As an organic search improvement tool.
March 18, 2020 20:07 - 2 minutes - 6.19 MBIn this chapter we show you how promoting your business on social media will improve your search engine rankings. In addition to websites, social media postings are also ranked and indexed by search engines. These postings are then displayed alongside webpages when a consumer utilizes a search engine. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: Social Media: As a service extension to your existing patients and a viral new patient generator.
March 18, 2020 20:05 - 5 minutes - 13.6 MBIn this chapter we discuss the importance of building your online community with your patients. We will show you how most of your postings should be human interest stories and designed to build a human connection between your office and your patients. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: Google PPC (AdWords) & Search Engine Marketing in General
March 18, 2020 20:01 - 20 minutes - 46.6 MBIn this chapter we cover pay-per-click advertising in depth. You will learn how to test which keywords are most beneficial to use, how to monitor your campaign and the importance of utilizing artificial intelligence to help with AdWords. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: Facebook Advertising
March 18, 2020 19:53 - 5 minutes - 12.6 MBIn this chapter we cover the basics of Facebook advertising. We will review the key definitions you need to know, the limitations that were evident in the early years of Facebook advertising and an appropriate budget to be spending on Facebook ads. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: Call Tracking
March 18, 2020 19:47 - 3 minutes - 8.33 MBIn this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results, listen to recorded calls for training purposes, call the missed call backs and use the conversations to source the new patient properly in your practice management software. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: Real-Time Online Scheduling Integration
March 18, 2020 19:43 - 6 minutes - 15 MBIn this chapter you will learn about benefits of real-time online scheduling. Online scheduling allows a patient to book an appointment with a dental office at their convenience – at 5am, 7pm or midnight! You will learn how this technology allows you to dictate which time slots are available based upon the information provided by the patient. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: Your Online Reputation
March 18, 2020 19:41 - 10 minutes - 23.3 MBIn this chapter we show you how to monitor your online reputation. The importance of generating online reviews from patients and the beneficial impact this can have your practice. We discuss what you should look for when signing up for an online review service. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: What’s New with Websites?
March 18, 2020 19:38 - 4 minutes - 11 MBIn this chapter we discuss the ever-evolving technology behind websites. We will show you how websites need to be user-friendly, mobile-friendly and kept up to date. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: How Has Marketing/Advertising Evolved?
March 18, 2020 19:33 - 11 minutes - 26.5 MBIn this chapter you will learn about the major shift in advertising. How many dental practices have (mostly) shifted over to online marketing and the potential errors of doing this. You will discover there is a balance to be struck between online and offline marketing if you wish to maintain a competitive advantage. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients Update: The Business of Dentistry
March 18, 2020 19:28 - 17 minutes - 40.9 MBIn this chapter we discuss how dentistry has evolved since the Unlimited New Patients Volume 3 was released. We review the lessons learned during the recession and how dental practices started thriving during the recovery. We will show you how specialist advertising has changed and the impact DSOs can have on independent dental practices. You can download our free e-book here: http://bit.ly/3b5odhm
Unlimited New Patients - Volume 3: Chapter 13
March 18, 2020 18:48 - 17 minutes - 39.3 MBIn Chapter 13, we recap the highlights of the 12 previous chapters. We will review with you how to set a budget, how to identify the marketability of your practice, how to understand the consumers’ minds, sure-fire marketing mediums to use and much more! You can download our free e-book here: http://bit.ly/3aaG2va
Unlimited New Patients - Volume 3: Chapter 12
March 18, 2020 18:13 - 55 minutes - 126 MBIn Chapter 12, we will show you how smart marketing and management strategies can help smooth some of the most common practice transitions and ensure that when you emerge from a period of transition, you’re where you want to be. We will outline marketing strategies and provide management insights that will help you anticipate and troubleshoot potential issues allowing you to make the most of the opportunities that these practice transitions offer. You can download our free e-book here: htt...
Unlimited New Patients - Volume 3: Chapter 11
March 18, 2020 18:06 - 43 minutes - 99.9 MBIn Chapter 11, we are going to show you how to calculate the success rates and financial returns on your marketing activities. We’ll show you the importance of collecting high-quality marketing data to accurately calculate your ROI. You will learn how your own misconceptions and the effects of human and computer error can play havoc on the quality of your marketing data. You can download our free e-book here: http://bit.ly/3aaG2va
Unlimited New Patients - Volume 3: Chapter 10
March 18, 2020 18:01 - 33 minutes - 76.3 MBIn Chapter 10, you will learn how to determine an appropriate marketing budget for your practice and how to adjust it as your practice grows. We will show you which low-risk marketing mediums to start with. Then, as your marketing activities mature over the years, you can move into moderate and higher risk activities safely. You can download our free e-book here: http://bit.ly/3aaG2va
Unlimited New Patients - Volume 3: Chapter 9
March 18, 2020 17:53 - 1 hour - 140 MBIn Chapter 9, you will learn the basic areas of internet marketing that you need to pay attention to and engage in. We will explain why you need a user-friendly, fully SEO optimized website to attract new patients. You will also receive an introduction to pay-per-click advertising. You can download our free e-book here: http://bit.ly/3aaG2va