Dr. Rachna Jain talked about some of the concepts in her new book "Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity."

We addressed some of the issues around focusing too much on building a web presence without creating a path to profitability. And, Rachna talked about the concept of becoming a “category of one” and how that can help you with both popularity and profitability.

Check out her book at http://profitablepopularity.com/book

Read the related post here: http://denisewakeman.com/online-visibility/rachna-jain-video/

Get notices for future Adventures in Visibility: http://AdventuresinVisibility.com

NOTE: this is one of my first Adventures in Visibility Hangouts and we had technical difficulties at the beginning. Remember, this started as an adventure in learning about Google+ Hangouts!