The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2
Pipeline Visionaries
English - August 10, 2021 09:00 - 47 minutes - 43.2 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“Retention is the foundation for growth. And I think it's one that's easy to overlook as you're focused on pipe gen and getting more customers. But if you invest in customer success advocacy and building a community, then you're going to continue to have a very successful business because you're going to retain and grow the customers that you already have.” — Amanda Malko
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Episode Timestamps:
*(2:25) Amanda’s first job in demand gen
*(2:50) Amanda’s role at G2
*(6:50) Digital transformation wasn’t the only thing COVID accelerated
*(7:20) The Trust Tree
*(9:30) How different people are using G2 successfully
*(11:15) G2’s overall go to market motion and strategy
*(20:05) Amanda’s marketing philosophy and how she treats her first 90 days as CMO
*(22:00) The Playbook — Amanda’s Uncuttable Budget Items
*(25:25) Amanda’s views on customer marketing
*(28:30) How B2B enterprise tech companies can leverage ABM/email marketing
*(33:00) Measuring campaign success and the framework G2 uses
*(35:15) Amanda’s advice for someone figuring out their G2 strategy
*(39:00) How Amanda views G2’s website, chatbots, and conversational marketing
*(41:30) Amanda’s most memorable dust-ups and advice
*(43:15) Quick hits
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