The Building Blocks of the Modern Data Platform with Micha Hershman, VP of Marketing at Envoy

This episode features an interview with Micha Hershman, VP of marketing at Envoy. Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Micha is a marketing leader with a twenty-year history of integrating inbound and outbound demand generation strategies to drive growth and revenue at B2B SaaS and B2C organizations.

On this episode, Micha shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience.

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“I think platform data is something that everyone needs to leverage. And if you’re a marketer thinking like, “Hey I’m considering joining this new company,” the questions you need to ask yourself, and there are lots of them, is do they have platform data that helps me tell a story, and can I access it?” - Micha Hershman, VP of marketing at Envoy

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Episode Timestamps:

*(02:18) - Micha’s role at Envoy

*(03:28) - Segment: Trust Tree

*(09:40) - How to structure your go to market strategy

*(11:15) - The highest point of leverage in your sales and marketing funnel

*(21:20) - Segment: The Playbook

*(32:57) - Why you website is the most important conversion tool you have

*(37:23) - Segment: The Dust Up

*(40:14) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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