Scaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo
Pipeline Visionaries
English - September 07, 2021 09:00 - 39 minutes - 36.1 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“Be confident. There are so many people who are going to make you want to second guess your intuition about things that you have to do, but just stay strong and focus on what you think is right.” — Kady Srinivasan
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Episode Timestamps:
*(0:30) - How Kady got into demand gen
*(3:05) - What a Global Head of Marketing does
*(6:00) - The Trust Tree
*(7:00) - Klaviyo’s marketing strategy
*(8:38) - The organization of the Klaviyo marketing team
*(9:20) - Who goes into the e-commerce buying committee
*(10:27) - How Kady thinks about market segmentation
*(12:22) - The Playbook - 3 Uncuttable Budget items
*(14:12) - Kady’s main marketing philosophy after 20 years in the space
*(17:00) - Hotjar analysis tool
*(24:09) - How to help your customers achieve their goals
*(25:20) - What Kady’s team won’t be spending money on this year
*(27:08) - How Kady views Klaviyo’s website
*(28:30) - The Dust Up
*(32:32) - Marketing at EA and Ubisoft
*(34:50) - Quick Hits
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