Prioritizing the Digital Customer experience With Kevin Sellers, CMO at Ping Identity
Pipeline Visionaries
English - December 06, 2022 10:00 - 37 minutes - 34 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode features an interview with Kevin Sellers, CMO at Ping Identity. Ping Identity helps you protect your users and every digital interaction they have while making experiences frictionless. Kevin is a modern marketer with extensive digital expertise to drive growth and relevance for world-class brands.
On this episode, Kevin shares his insights into prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of the accurate brand ambassador.
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“We’ve invested heavily and will continue to do so to ensure that our digital journey is exceptional.” - Kevin Sellers, CMO, Ping Identity
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Episode Timestamps:
*(03:14) - Kevin’s role at Ironclad
*(04:24) - Segment: Trust Tree
*(10:59) - The power of leveraging data
*(13:51) - Segment: The Playbook
*(14:21) - Prioritizing the digital customer experience
*(18:34) - Choosing the accurate brand ambassador
*(25:21) - Segment: The Dust Up
*(28:58) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links:
Connect with Kevin on LinkedInConnect with Ian on LinkedInLearn more about Ping Identitywww.caspianstudios.com