It’s Time to Rethink the Mechanics of Customer Loyalty

This episode features an interview with Suzanne Kounkel, CMO of Deloitte, an industry leader in audit, consulting, tax, and advisory services to many of the world's most admired brands. Suzanne’s trifecta of business, technology, and marketing experience provides the essential foundation for spearheading marketing and sales in an era of rapid change and ground-breaking innovation. 

In this episode Suzanne discusses the mechanics of engendering customer loyalty, innovating marketing within long standing companies and elevating the human experience within B2B marketing.

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“It’s really about thinking through the lens of your business strategy. Which are the channels that you should be investing in? At what levels? We should be constantly evolving.“ -Suzanne Kounkel

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Episode Timestamps:

*(03:50) - Suzanne's role at Deloitte

*(04:55) - Segment: Trust Tree

*(06:59) - Balancing the market set of activities and the marketing portfilio

*(09:20) - Deloitte's overall marketing strategy

*(13:20) - Segment: The Playbook,

*(14:34) - What channels you should be investing in

*(22:05) - Investing into the functionality of your website 

*(31:18) - Campaigns that drive customer engagement 

*(35:41) - Segment: The Dust-Up

*(39:08) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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