How Marketers Should Think About Events in 2022 with Alon Alroy, Co-founder, CMO & CCO of Bizzabo
Pipeline Visionaries
English - January 11, 2022 10:00 - 40 minutes - 37.1 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode features an interview with Alon Alroy, Co-founder, CMO & CCO of Bizzabo, a hybrid events platform that has raised $195M and has acquired several companies to date. Alon is a distinguished marketing executive shaping the future of the martech industry.
On this episode, Alon provides a crystal ball into the future of events, why he believes experiences play a vital role in this future, and why everything as a marketer leads back to delighting your customers.
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“When you think about the future, the future is really not about event management software anymore. It’s really about event experiences. People can consume content anywhere. People can get a Netflix like experience in terms of, on demand almost anywhere. So those who want to stay relevant, we need to evolve their offering to be focused on experiences, the attendee experience, the sponsor experience, the speaker experience, and the other experiences. So the future is really about experiences and this is what we have been experiencing as well. And this is what we have been demonstrating. To provide this immersive experience in which people feel connected, the rich transforming from attendees to participants.” — Alon Alroy
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Episode Timestamps:
*(2:00) - Alon’s first job in marketing
*(2:35) - What it means to be CMO of Bizzabo
*(4:02) - The latest happenings at Bizzabo
*(6:54) - How marketers should think about events for 2022
*(8:24) - Segment: The Trust Tree
*(11:00) - How Alon structures his marketing team
*(12:16) - Alon’s marketing strategy
*(16:26) - Segment: The Playbook
*(18:10) - The future of events
*(26:13) - Making experiences memorable
*(29:46) - How Alon views content, Bizzabo’s website, & event lifecycle
*(33:31) - Segment: The Dust-Up
*(35:36) - What’s going away in marketing
*(36:26) - Segment: Quick Hits
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