Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy
Pipeline Visionaries
English - September 14, 2021 09:05 - 23 minutes - 21.7 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“My hires this year have not come from the event world. They've all come from the broadcast production world so that we can understand how to keep curating products that are going to be engaging to our viewers. We take that concept of ‘we've come here to tell a story.’ So we have to take advantage of all the tools and best practices out there in storytelling. And that means that we're not borrowing from the events world, we're borrowing from a completely different industry.” — Linda
Episode Timestamps:
*(1:47) Dreamforce’s inspiration going into a hybrid world
*(10:42) Hiring from different industries is a cheat code
*(20:38) Dreamforce’s secret unstoppable sauce
*(21:42) What to expect for the upcoming Dreamforce
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Links
Connect with Linda on LinkedIn
Connect with Kraig on LinkedIn