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Leadership in Aviation

98 episodes - English - Latest episode: 8 months ago - ★★★★★ - 18 ratings

Strong leadership builds good workplace culture; where minimal politics and confusion exist, turnover is low among good employees, engagement and productivity are high, and results are consistently good. Learn how to lead yourself, your team, and your initiatives well, with The Aviation Collective's Leadership in Aviation Podcast.

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Episodes

Meet Kam Majd-Award Winning Author and Pilot

August 17, 2023 19:23 - 35 minutes - 32.1 MB

In this episode of the Leadership in Aviation Podcast, René Banglesdorf is joined by Edgar® Award-nominated Author and Pilot for 44 years, Kam Majd.  His latest novel “High Wire” is a suspenseful, thrilling story of a pilot’s race against time to save the passengers aboard a plane infected with a madman’s computer virus Kam chats with Rene about his new book, his history in aviation and his leadership in the cockpit for close to 50 years. He goes into detail about what made him write "Hig...

Enhancing Safety and Leadership in Aviation with Trish Gilbert

June 28, 2023 15:08 - 35 minutes - 32.8 MB

In this episode of the Leadership in Aviation Podcast, René Banglesdorf is joined by Trish Gilbert. Trish Gilbert serves as the International Federation of Air Traffic Controllers' Association (IFATCA) Executive Vice President Americas. Trish discusses several topics including her years of experience as an air traffic controller, leadership in aviaton, and airspace safety and her current role on the safety review board. She also discusses balancing innovation and safety as well as her advi...

Finding a Richer Version of Yourself with Sarah Kalmeta

June 14, 2023 17:41 - 36 minutes - 33.6 MB

In this episode of the Leadership in Aviation Podcast, René Banglesdorf is joined by Sarah Kalmeta, aka Sarah the Pivoter and founder of Pivot Point International, a high performance consulting company that helps business professionals manage constant change so they can be calm and decisive without burning out. With 15+ years in business aviation and 13 years in Asia, Sarah has had an enriching experience leading across cultures and managing high-stress situations. Sarah talks about her ex...

Embrace New Challenges to Find Your Passion

January 25, 2023 17:00 - 31 minutes - 28.9 MB

In this episode of the Leadership in Aviation Podcast, René Banglesdorf sits down with Sally Glenn-Lee, a successful aviation leader with over 50 years of experience in her career. Sally talks about her experiences working at Purdue Airlines, American Airlines, Continental Airlines, Hawaii Express, Regent Air, Transtar Airlines, Branniff Airways, Thompson CSF, and JetBlue Airways, where she currently works as a Field Generalist. She discusses her career path and how she got to where she is t...

Leadership Journey of a Marine One Veteran

November 30, 2022 23:03 - 32 minutes - 29.8 MB

In this episode, René Banglesdorf is joined by Steve Carroll, the Vice President of Operations with DevReady, a company that supplies contract software developers to a wide variety of cliental. Steve discusses working in the Marine Corps Presidential Helicopter and Test squadron during the terrorist attacks on September 11, the importance of supporting veterans after active duty, how to be a strong yet compassionate leader, and his extensive career journey. Follow Us for More: https://the...

How to Manage a Diverse Company Culture to Success

November 03, 2022 18:36 - 30 minutes - 27.7 MB

In this episode of the Leadership in Aviation Podcast, René Banglesdorf, Founder and CEO of The Aviation Collective, sits down with Benoit Defforge, President of Airbus Corporate Jets. Benoit discusses his journey in aviation, leading a diverse team from all over the world, leading by example, the importance of setting a vision with strong values, having curiosity and courage, and how to overcome obstacles to get to your desired destination. More About Benoit: Benoit Defforge, leads the...

How to Grow into the Leader You Want to Be​ with Mark Schulz

October 12, 2022 16:00 - 30 minutes - 28.3 MB

Being a good leader doesn't happen overnight. It takes practice, time, effort, personal mentors, and even failure to see where there's room for growth. On this episode of The Leadership in Aviation Podcast, René Banglesdorf is joined by Mark Schulz, the founder of #DigitalAircraft. They discuss how to grow into the leader you want to be, leading people to their maximum success, and the importance of having a coach or mentor to help guide you along the way. Mark is passionate about aviation...

Introducing Youth to Aviation & The Importance of Mentorship

September 22, 2022 15:00 - 17 minutes - 16.4 MB

Carley Walker is the Director of Development of STEM Flights, a national nonprofit that connects students and Pilot Mentors all over the country. She also sits on the Board of Directors for Air Care Alliance, the umbrella organization that supports and advocates for Public Benefit Flying. Carley is passionate about identifying the next generation of aviation workforce professionals. In this episode of the Leadership in Aviation Podcast, Carley talks with René Banglesdorf, Founder and CEO o...

Careers in Aviation: Beyond Being a Pilot

September 14, 2022 16:00 - 1 hour - 82.7 MB

Curious about careers in aviation beyond being a pilot? You've found the right podcast episode. In this episode of the Leadership in Aviation Podcast, you'll learn more about careers like engineering, planning, ATC, airport management, airport operations, and dispatch. You will hear from Women in Aviation Advisory Board Alumnae Member, Kelly Jost, Managing Engineer at C&S Companies, alongside Megan Atkins Thoben, Director of Operations and Business Development at Louisville Regional Airpor...

Don't Just Begin a Job: Establish a Career

September 07, 2022 16:00 - 33 minutes - 30.4 MB

In this episode of the Leadership in Aviation Podcast, René Banglesdorf, Founder and CEO of The Aviation Collective, sits down with Ryan Goertzen, Vice President Maintenance Workforce Development, AAR (NYSE: AIR), a leading aviation services provider to commercial airlines and governments worldwide. They discuss why it's critical to go beyond just looking for and getting a job in aviation, and how you can establish a life-long career for yourself and your goals. Ryan oversees AAR’s various...

The Various Pathways to Aviation Careers

August 31, 2022 20:05 - 57 minutes - 78.4 MB

Want to help others get started in aviation, but not sure how? Watch this Leadership in Aviation Podcast episode to learn about the various pathways to aviation careers. In this episode, you will hear from Women in Aviation Advisory Board Alumnae Member, Bobbi Wells, Vice President, Safety Systems, Efficiency & Compliance at American Airlines, alongside Thomas Rajan, Vice President, Global Talent and Total Rewards at American Airlines, Robbin Sarrazin Page, JD, Vice President Human Resourc...

We've Been Called Out: Recruiting More Women into Aviation

August 10, 2022 16:00 - 11 minutes - 15.7 MB

René Banglesdorf, Founder and CEO of The Aviation Collective, talks about the shortage of workers in the aviation industry, not to mention the shortage of women in the industry. As a member of the FAA's Women in Aviation Advisory Board, René worked alongside 30 women to publish a report that promotes the recruitment, retention and advancement of women in aviation with 55 recommendations on how the industry can make progress going forward. Listen to this week's Leadership in Aviation Podcast ...

The Power of a Positive Mindset with Ying McPherson

July 27, 2022 16:00 - 28 minutes - 26 MB

Ying McPherson has over 18 years of experience in the financial analysis and data analytics space and oversees the strategy development and execution activities at Unifi. In today's episode, Ying sits down with René Banglesdorf, Founder and CEO of The Aviation Collective, to discuss the power of having a positive mindset and how you can turn obstacles into opportunities.

Successful Recruitment Strategies for Drawing Women and Underrepresented Groups into Aviation

July 20, 2022 16:00 - 1 hour - 83.4 MB

In this podcast episode, I am joined by my fellow alumnae board members, Rebecca Lutte, Associate Professor at the University of Nebraska at Omaha and Pamela Williams, Director of Academy Services at United Aviate Academy to discuss successful recruitment strategies for drawing women and underrepresented groups into aviation. Samantha Bowyer, Assistant Professor at Embry-Riddle Aeronautical University and Ryan Goertzen, Vice President of Workforce Development at AAR also joined in the conver...

Breaking Barriers with Trish Gilbert & Lauren Haertlein

July 06, 2022 17:58 - 1 hour - 85.4 MB

How in the world did 30 women come to agreement on topics as heated as solutions to discrimination and harassment, pilot training, and maternity leave in just 20 short months, all while handicapped by a pandemic? Hear the behind the scenes in this week’s first town hall with alumnae Women in Aviation Advisory Board members, Trish Gilbert, Executive Vice President Americas Region at the International Federation of Air Traffic Controllers' Association and Lauren Haertlein, Aviation Regulatory ...

Overcoming Self Doubt as a Leader with Allison McKay

June 29, 2022 16:00 - 25 minutes - 23.5 MB

Everyone faces self doubt or personal obstacles that they must overcome. It's no different for leaders and individuals running successful companies. Allison McKay, CEO of Women in Aviation International, opens up about how she tackles her biggest fears in business and how you can work through your self doubt and achieve what you may not have thought was possible in your career.

Thriving in Moments of Stress with Eric Scherrer

June 15, 2022 16:00 - 37 minutes - 34.7 MB

Eric is a Lieutenant Colonel in the United States Marine Corps. He currently serves as the Commanding Officer of Marine Fighter Training Squadron 401, the Marine Corps’ only Adversary Fighter Squadron. Eric is also a Performance Coach for Full Focus, where he helps leaders at all levels master clear processes to create space and margin at home and work, so they are free to win in all aspects of their life. In this episode of Leadership in Aviation, Eric helps us learn how to manage our stres...

Finding Your Strengths with Dana Williams

June 01, 2022 16:00 - 36 minutes - 33.1 MB

Do you ever question your worth or value to a company wondering what you bring to the table? Dana Williams is a Former Southwest Airlines Leader and Gallup-Certified Strengths Coach who helps individuals and companies facing disconnection to live in their strengths. Listen to this week's episode of Leadership in Aviation to find your strengths and learn how to apply them in your work and everyday life.

Intricacies of Leadership in Launching a New Endeavor with Dana Donati

May 18, 2022 16:28 - 22 minutes - 20.3 MB

Dana Donati, CEO at United Aviate Academy, discusses the intricacies of leadership in launching a new endeavor. United Aviate Academy is a flight school and major stepping stone to becoming a pilot for United Airlines. Learn more about Dana's journey to getting where she is today and this new and exciting endeavor in today's episode of Leadership in Aviation.    YouTube Instagram The Aviation Collective

Creating Habit Patterns In This New Work Environment with Dan Drohan

May 04, 2022 16:00 - 41 minutes - 37.8 MB

How have your habits changed over the last few years? Being out of the office has definitely changed our workplace culture and personal relationships with co-workers. Listen as Dan Drohan, the CEO of Solairus Aviation, speaks on finding a happy medium in communication, compromise, and compensation to navigate workplace culture issues and find new habit patterns in these new times.   Follow us: LinkedIn Instagram The Aviation Collective

Leaning Into Leadership Development with Jo Damato

April 20, 2022 16:00

Jo Damato, the Senior Vice President of Education, Training and Workforce Development for NBAA, talks about the need for leadership development in aviation. She also serves on the Youth in Aviation Task Force and is passionate about helping individuals thrive from the beginning of their career to the end through leadership development. Check out this episode to hear all her takeaways! Connect with us: The Aviation Collective YouTube Instagram LinkedIn

Shaping Workplace Culture as an Employee: 3 Areas You Can Work On To Improve It

April 06, 2022 15:30 - 12 minutes - 17.5 MB

Everyone influences the culture of an organization, no matter your job title or role. Because of this, it's important to recognize how you can uplift your company culture. In this podcast, René Banglesdorf, Founder and CEO of The Aviation Collective, a Workplace Culture Consulting Agency, talks about how you can shape workplace culture as an employee. Don't wait -- shift your culture today. Watch our free workplace culture training and download our free report to learn more. Connect wit...

Four Forces That Balance Workplace Culture

March 30, 2022 14:00 - 44 minutes - 61.7 MB

Want better company culture but not sure where to start? Listen to our free training, Four Forces That Balance Workplace Culture, hosted by René Banglesdorf, a high-performance business coach and long-time aviation executive. This training is filled with aviation-specific tools designed to shift your workplace culture from turbulent to smooth skies, including cutting-edge data from our advanced workplace culture report. Don't wait -- shift your culture today. Contact us at support@theavi...

Shaping Workplace Culture as a Leader: 3 Areas You Can Work On To Improve it

March 24, 2022 14:25 - 16 minutes - 22.1 MB

René Banglesdorf dives deep into workplace culture based on The Aviation Collective's findings from the survey, focus groups, and resulting report. This episode focuses on leaders in aviation, how they shape workplace culture, and three areas that they can work on to improve workplace culture at their organization.   Watch the Podcast on our YouTube Channel.

How Do Your Experiences as a Leader Shape Your Company Culture?

March 09, 2022 16:00 - 14 minutes - 19.3 MB

Everyone in an organization influences its culture, but as leaders, we set the tone. When thinking about your people, products, profitability, and productivity, is something in your experience prohibiting your team or organization from growing in a healthy manner? In this episode, René Banglesdorf, the Founder and Coach of The Aviation Collective, talks about how our experiences, good and bad, can influence our decisions and leadership.

Exploring Your Passion with Dr. Rebecca Lutte

November 10, 2021 10:00 - 27 minutes - 24.8 MB

Dr. Rebecca (Becky) Lutte is an Associate Professor at the University of Nebraska at Omaha Aviation Institute. Dr. Lutte is a commercial pilot, CFII, MEI, experimental aircraft owner, and active in the general aviation community. She was appointed by the Secretary of the DOT to the FAA Women in Aviation Advisory Board and serves as chair of the subcommittee, Understanding the problem and industry trends. She also serves on the Board of Trustees of the University Aviation Association. Dr. L...

Thriving in Aviation with Kate Fraser

October 27, 2021 09:00 - 22 minutes - 20.9 MB

Kate Fraser is NetJets Director of Safety Assurance where she oversees the implementation of the Safety Management System (SMS), aviation emergency response plan, internal auditing, and drug and alcohol program. Prior to joining NetJets, Fraser spent nearly three years in the emerging market of Advance Aerial Mobility (AAM) as Joby Aviation’s Head of Safety and Uber’s Head of Aviation Policy. Kate previously had the honor of serving on the National Business Aviation Association’s (NBAA) Bo...

Investigating the Possibilities with Anna Winningham

September 29, 2021 09:00 - 32 minutes - 30 MB

Anna Winningham is a former Special Agent for the Federal Bureau of Investigation (FBI). During her 13-year tenure with the FBI she served as a case agent and a Supervisory Special Agent, overseeing multiple long-term, complex investigations including organized crime, drug, counter-terrorism, kidnapping and extortion investigations. Following her career with the FBI, Anna has provided investigative, Chief Security Officer (CSO) and Chief Information Security Officer (CISO) and services to ...

Lessons Learned with Therese Allison

September 15, 2021 09:00 - 24 minutes - 22 MB

Therese Allison  is a self-made success story, mom, mentor and Best-Selling and Award-Winning Author of “Playing for Keeps – How a 21st century businesswoman beat the boys” (self-help memoir.) To help others succeed, Allison openly shares how she became financially independent at age 38 when her company (McKenna & Associates) was sold to AON, and retired early at 43 to spend quality time with her children. In this episode, hear all about her new book and how it uncovers her “16 Pearls of W...

Eroding Obstacles with Sheryl Clarke

September 01, 2021 09:00 - 40 minutes - 36.7 MB

Sheryl Clarke had an extensive career in aviation from military to commercial to private aviation. She then took her skills in a new direction and transitioned to the oil and gas industry where she is currently the Head of HSE Learning and Operations Management System program management for British Petroleum-North America.  Hear more about the discrimination and obstacles she has faced being a female in a male dominated industry and how her upbringing and military experience led her to where...

Breaking Barriers with Jessica Webster

August 16, 2021 09:00 - 31 minutes - 28.7 MB

Jessica Webster is a mother, partner, and career pilot residing in New Hampshire. She is a private executive jet captain with 20 years in the aviation industry. Driven by value creation through cultural transformation and continuous improvement, Jessica is the Founder and President of Hera Aviation Group; a non-profit organization and coaching and development-based consultancy group dedicated to making the aviation industry a more inclusive environment for women, caregivers and underrepre...

Marrying Technical and People Skills with Anna Diaz

May 26, 2021 09:00 - 21 minutes - 19.7 MB

Anna Diaz is a Partner & Principal at Dowling & Yahnke Wealth Advisors which is an independent wealth management firm, managing over $5B in assets. D&Y is Ranked as a Top Advisor by Barron’s and other national publications. They provide investment, tax and financial planning services to over 1,300 clients across 36 different states. Hear more about how Anna combines both her technical and people skills in her industry, how she set goals along her career path from teller to partner and how ...

Taking Command with Mary Jackson

May 12, 2021 09:00 - 25 minutes - 23.2 MB

Retired Vice Admiral Mary Jackson has over three decades of service in the United States Navy. She currently contributes as an independent advisor, serves as a board member for the Greater Jacksonville Area USO and the Surface Navy Association, and is pursuing for-profit board roles. Hear more about how Vice Admiral Jackson's unconventional journey led to an illustrious career of serving our great country.

The Sky's the Limit with Stacey Rudser

April 28, 2021 09:00 - 34 minutes - 31.2 MB

Stacey Rudser is Maintenance Supervisor for Breeze Airways, specializing in Airbus A320 family maintenance. She was the first woman to graduate from the Aviation Institute of Maintenance, Orlando and earned her A&P in 2009.  Passionate about diversity in aviation, Stacey serves on the national Board of Directors for the Association for Women in Aviation Maintenance (AWAM), chairs the national Scholarship Program, and is the founder of Central Florida AWAM chapter #23.  She works closely w...

Juggling It All with Maria Jimenez

April 14, 2021 09:00 - 28 minutes - 26 MB

María Jimenez is the General Manager of WeShipBox in Costa Rica, a logistics company that provides courier and other services.  María is a serial entrepreneur and also serves as co-owner and Board VP of 360 Fitness and 7 Dent Development. She also serves on the board and volunteers for numerous for and nonprofit organizations including the Costa Rica chapters of Junior Achievement and Vital Voices. Hear more about how she juggles all of her many responsibilities and how she navigates being a...

Expressing Your Value with Tissa Richards

April 09, 2021 09:00 - 26 minutes - 24 MB

Tissa Richards is a bold, trusted, authentic technology founder, speaker and executive coach. She has founded, invested in, and run software companies in Silicon Valley, holds over a dozen software patents, and has won awards for her software products. Today, Tissa works with the world’s largest private equity and investment firms and corporations as well as innovative startups. Hear more about how she coaches leadership teams and executives and teaches them, especially women, how to express...

Tools of the Trade with Tanya DiSalvo

February 24, 2021 10:00 - 26 minutes - 23.8 MB

Tanya DiSalvo is president of Criterion in Brook Park, Ohio. While being the third generation to own and manage Criterion, a precision machine shop, making parts for the “No Failure Industries”, Tanya is also Past-President of the Cleveland Chapter of the National Tooling and Machining Association (NTMA), and a former board member of WIRE-Net, and the Alliance for Working Together (AWT). Hear more about how she overcame challenges of being the boss's daughter in a male-dominated trade as wel...

Shifting Dreams with Sonja Rheaume

February 10, 2021 10:00 - 20 minutes - 19 MB

Sonja Rheaume started her electrical career in 1997.  After graduating from Tulane University in New Orleans, Louisiana she moved back to her hometown in Portland, Oregon to work full time at her family company, Oregon Electric Group (OEG). Sonja learned all aspects of the business working her way up from Receptionist to Director of Operations. Sonja is currently the President of Christenson Electric, Inc. and oversees the operating units. Hear more about how Sonja's journey came full c...

Inspiring Youth with Laura Benson Jones

January 27, 2021 10:00 - 25 minutes - 23.1 MB

Laura Benson Jones is a founder and current Chair of the Board of Directors for Flight Club 502, a youth based non-profit in Louisville, Kentucky that focuses on using aerospace and aviation lessons to teach youth the importance of STEM/Next Generation learning, decision making skills, leadership and patriotism. Hear more about this amazing non-profit and her successful career in aviation.

Taking Flight with Joey Colleran

October 28, 2020 09:00 - 14 minutes - 13.6 MB

Joey Colleran is the Director of Customer Success for Redbird Flight Simulations, a National Board Member of the University Aviation Association, and Member of the USDOT Youth Access to American Jobs in Aviation Task Force. And, she's also a single-engine land and sea rated private pilot. Hear more about her childhood dream of becoming a pilot and her journey to a career in aviation.

Technology and Security with Kelly Bond

October 14, 2020 09:00 - 28 minutes - 26.1 MB

Kelly Bond is Vice President of Dealer Development at Brivo. With over 20 years experience in mergers, acquisitions and dealer programs in the electronic security industry, Kelly’s priority at Brivo is to develop and lead programs for their partners that provide additional opportunities for their ongoing growth and success. Hear more about the technological advances in electronic security and how the percentage of women in the industry has changed throughout the years.

The Accidental Pilot with Erika Armstrong

September 30, 2020 09:00 - 29 minutes - 27.4 MB

From the front desk of a little FBO in Minnesota, to the captain’s seat of a commercial airliner, Erika Armstrong has experienced everything aviation has to offer. Erika is currently the VP of Business Development at Advanced Aircrew Academy, an aviation professor at MSU Denver and author of a Chick in the Cockpit. Hear more about her incredible journey in aviation.

Flying with a Cause with Kimberly Perkins

September 16, 2020 09:00 - 35 minutes - 32.5 MB

Kimberly Perkins is among the 2% of pilots in the United States – a female captain.  She's a Captain on a Gulfstream 650 based in Seattle, WA and has piloted jets on six continents.  After living in Nigeria for two years, she started a non-profit called Aviation for Humanity.  They use the traveling public to bring school supplies to children in underfunded schools, shelters and orphanages around the world. Hear more about Kimberly's nonprofit as well as her thoughts on gender parity and equ...

Putting Out Fires with Angie Deming

September 02, 2020 09:00 - 17 minutes - 16.2 MB

Angie Deming is the President of Republic First National Corporation, a national municipal and commercial finance company that focuses on emergency and service vehicles. Listen in as she discusses how she fell into her career in finance and transportation, financing fire trucks among many other things. She also discusses challenges she's faced in her male-dominated industry.

Embracing Differences with Sarah Kalmeta

August 19, 2020 09:00 - 19 minutes - 18 MB

Sarah Kalmeta is a strategic leader, coach and educator in the business aviation industry. She has over twelve years of experience working with vendors, service providers and aviation authorities in Asia Pacific and around the globe. In this episode, hear more about how she has adapted to cultural differences working overseas specifically as a woman in the aviation industry. To learn more about Pivot Point and how to work with Sarah, please visit www.sarahkalmeta.com. You can also connect ...

Finding Balance with Stormy Bradley

August 06, 2020 04:15 - 17 minutes - 16.3 MB

Stormy Bradley is a thirty-year-old lifelong learner. She plays the roles of business owner, mother and wife on a daily basis. Stormy's goals are to run the most efficient construction companies in Texas, to constantly pour into her community by improving on leadership and financial wellness. In this episode, learn more about how she got to where she is today and how she balances it all.

Finding Passion and Purpose with Dr. Karrie Dixon

July 22, 2020 09:00 - 32 minutes - 29.6 MB

Dr. Karrie Dixon a transformational leader in the University of North Carolina (UNC) System. For over 20 years, she has demonstrated a steadfast commitment to improving the lives of others through higher education. That commitment continues as Chancellor of ECSU. Her focus on increasing enrollment, leveraging resources, enhancing all aspects of the ECSU campus, and strengthening stakeholder engagement has produced results. Hear more about Dr. Dixon as she discusses finding her passion and pu...

On the Ranch with Adrienne Larrew

July 08, 2020 09:00 - 21 minutes - 19.3 MB

Adrienne Larrew, founder of Corner Post Meats sat with René to discuss her business in providing customers with exceptional forest raised pork, grass finished beef, grass-finished lamb, and pastured poultry. Listen in as she discusses her company's "give a damn” philosophy and also how her business shifted in the wake of COVID-19.

Automating Builds with Josefina Hobbs

June 24, 2020 09:00 - 20 minutes - 19.2 MB

Josefina Hobbs is a Senior Product Marketing Manager at Synopsys, the largest Electronic Design Automation company in the world. Although she followed a traditional engineering education pathway, Josefina is definitely not your typical engineer. She has used her unique blend of technical acumen and interpersonal skills to build relationships with her coworkers and customers alike, with a focus on mutual trust and respect.  Listen in as she discusses her inspiration, the obstacles she's faced...

Marketing during COVID-19 with Liubov Nickel

May 06, 2020 09:00 - 18 minutes - 17 MB

Meet Liubov "Luba" Nickel, co-founder of Jadewolf Marketing, a new kind of remote work digital marketing agency that specializes in luxury travel brands. Inspired by the management philosophy of Brazilian Entrepreneur Ricardo Semler, she is now determined to build up her agency into a great place to work at, that also delivers outstanding results for her clients. Hear more about Luba as she discusses how she reevaluates her marketing efforts during this worldwide pandemic.