Last Week In Local July 26, 2021

Mary's Links:

Email Marketing and Why it's So Important [Infographic] - Social Media Today - https://www.socialmediatoday.com/news/email-marketing-and-why-its-so-important-infographic/603510/Create Your Own Email Newsletter - We'll Show You How! - Email Tool Tester - https://www.emailtooltester.com/en/The Ultimate Google Data Studio Dashboard for Local Keyword Research - Andy Simpson - https://www.brightlocal.com/resources/keyword-research-data-studio-dashboard/Whitespark Local Search Summit - Site Review Clinic Opportunity - Whitespark - https://summit.whitespark.ca/talks/gmb-listing-review-website-clinic/Why did Executive Roof Services Sue Over Negative Review - Jason Brown - Review Fraud - https://reviewfraud.org/why-did-executive-roof-services-sue-over-negative-review/Alliance Linking: More Stories behind a real-life Link Building Case Study - Dixon Jones, https://blog.majestic.com/case-studies/alliance-linking-part-2/

Carrie's Links:

A reminder on qualifying links and our link spam update - Google - https://developers.google.com/search/blog/2021/07/link-tagging-and-link-spam-updatePosts for Hotels is “not working as intended” and will be going away when Google gets it fixed - Joy Hawkins via Twitter - https://twitter.com/JoyanneHawkins/status/1419646337293901824Google Tests The Local Pack With Map Placed On Right Side via SERoundtable & Kishanu Karmakar on Twitter - https://www.seroundtable.com/google-local-pack-with-map-on-right-side-31801.htmlGoogle categorizes what organic search traffic drops look like Barry Schwartz - https://searchengineland.com/google-categorizes-what-organic-search-traffic-drops-look-like-350624Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results - Jamie Pitman - https://www.brightlocal.com/blog/google-ranking-factors-box-explains-results/Do Google Posts Impact Ranking? - Joy Hawkins - ​​https://www.sterlingsky.ca/do-google-posts-impact-ranking/ Support the show