Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.

Tip of the Week - What’s the 1 thing we covered that you should read if your time is limited? 

Should You Invest in Apple Business Connect?
https://www.nearmedia.co/should-a-business-put-energy-into-apple-maps/


Mike’s Links

The new Apple Business Center features & implications
https://www.nearmedia.co/why-is-the-new-apple-business-center-so-important/

Introducing Apple Business Connect
https://www.apple.com/newsroom/2023/01/introducing-apple-business-connect/

Rising Stars of Local SEO 2023
https://www.brightlocal.com/blog/rising-stars-of-local-seo/

Your Multi-Location Local SEO Solution | GBP Software
https://gmbapi.com/

How To Make Local Service Pages More Helpful (And Less Mundane)
https://www.sterlingsky.ca/make-local-service-pages-helpful/

How to Repair and Improve Local Business Reputation via Google Star Ratings and Reviews
https://moz.com/blog/how-to-improve-google-business-reputation

Arbitrage in Google's Local Services Ads: What you need to knowCase study: Are indented search results on Google actually hurting your business?
https://searchengineland.com/google-local-services-ads-arbitrage-387645

New reserve with google Feature for Restaurants: Wait Times on Twitter
https://twitter.com/mblumenthal/status/1614987010887880704


Carrie’s Links

How to write an optimized content brief Andy Chadwick - KeywordInsights.ai
https://www.keywordinsights.ai/blog/how-to-write-an-optimised-content-brief/

GBP Posts Insights are Deprecated
https://twitter.com/mblumenthal/status/1614258505090834435

GBP Support is a Bot - I think - also Image Upload for Posts/Update is broken (is it fixed yet?) - Via Tim Capper on Twitter
https://twitter.com/GuideTwit/status/1613562041318490114

How do you get a places labe

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