Last Week in Local 3/8/2021

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss how much local ranking fluctuations change, managing GMB insurance info, Google News in AUS, LocalU Advanced on April 7, and much more!

Mike’s Links:

Ranking Fluctuations: How Much Do Local Rankings Change? - Whitespark.ca - https://whitespark.ca/blog/hourly-local-rankings/

Does Optimizing Content for "Near Me" Work for Local SEO? Sterling Sky Blog - https://www.sterlingsky.ca/near-me-optimization/

GMB Insurance Info Management for Healthcare Providers - Localu.org - https://localu.org/managing-insurance-information-for-healthcare-providers-on-google-my-business/

Search for COVID-19 vaccination locations and testing centers - Google Maps Help - https://support.google.com/maps/answer/9787040?p=covid19_vaccine_locations&visit_id=637506534100489751-3977310725&rd=1#zippy=%2Csources

Mary’s Links:

Bill to Make Facebook, Google Pay for News Clears Last Major Hurdle in Australia - Wall Street Journal - https://www.wsj.com/articles/bill-to-make-facebook-google-pay-for-news-clears-last-major-hurdle-in-australia-11614163071Localized Marketing Benchmarks for Property - MeetSoci - https://www.meetsoci.com/insight/top-multi-family-2020/GMB Review Removal Rate Fairly Quick (outside U.S) - Tim Capper via Twitter - https://twitter.com/GuideTwit/status/1367407536790523913SEO Strategy vs. Tactics: What’s the Difference? A Lot! - Stoney deGeyter at Search Engine Journal - https://www.searchenginejournal.com/seo-101/strategy-vs-tactics/

Carrie’s Links:

LocalU.org/apr7 - tickets still on sale! Agenda Published! - https://localu.org/apr7GMB Chat tomorrow at 11 EST #gmbchat - https://twitter.com/hashtag/gmbchat

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