The Power of Gaming Branding: Real Insights from a Creative Agency

Deconstructor of Fun

English - April 22, 2024 11:37 - 1 hour - 71.3 MB - ★★★★★ - 84 ratings
Leisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: TWIG #278 The AAA Studio Model is Dead???

Next Episode: Township Deconstructed: The Secrets to Its Multi-Billion Strategy

In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success.

This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling.

Guest: Martin Mohr, CCO @ Bond Creative Agency

Links:

The case of Merge Garden

Martin Mohr

Bond Creative Agency

---

Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support