Privacy vs. Ad Monetization with Google and Kwalee

Deconstructor of Fun

English - April 15, 2024 11:18 - 53 minutes - 48.6 MB - ★★★★★ - 84 ratings
Leisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: TWIG #277 Supercell goes Baby Shark and Kress goes missing

Next Episode: Inside Istanbul’s Newest Venture Fund, Laton Ventures

What is the impact of privacy updates on ad revenue and user acquisition strategies?

In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences.

The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.

Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

---

Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support