Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer.


Links:


ODEOO


Case Study in Hypercasual games


Amit Monheit


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Deconstructor of Fun Newsletter


Deconstructor of Fun Slack Group


Hosts:


Michail Katkoff (twitter) & Eric Seufert (twitter)


Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable



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