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Growth Triggers #10 Audio ads in the post IDFA landscape with a guest star, Amit Monheit from ODEOO
Deconstructor of Fun
English - October 13, 2021 17:36 - 51 minutes - 47.1 MB - ★★★★★ - 84 ratingsLeisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer.
Links:
Case Study in Hypercasual games
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Hosts:
Michail Katkoff (twitter) & Eric Seufert (twitter)
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
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