Building a Cross-Platform Franchise with Sola Saulenko, CMO of Pixonic

Deconstructor of Fun

English - March 25, 2024 18:39 - 1 hour - 62.9 MB - ★★★★★ - 84 ratings
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Previous Episode: What's Right and Wrong About Game Economies with Machinations CEO Mihai Gheza

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Sola Saulenko, CMO of Pixonic, a MY.GAMES studio joins Mishka Katkoff to discuss the intricacies of building a successful game franchise.

Together they explore topics such as the balance between organic growth and strategic planning, the evolution of games into franchises, the challenges of transitioning from a hit game to a franchise, and the importance of passion and creativity in brand building.

The podcast offers valuable insights into the process of developing and sustaining a game franchise in a competitive market landscape.

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