Ad Creatives Framework: Optimization Deep Dive (Matej Lancaric)

Deconstructor of Fun

English - June 06, 2020 07:13 - 1 hour - 67.1 MB - ★★★★★ - 84 ratings
Leisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: TWIG #84: Zynga acquires Peak and the team cuts through PR nonsense

Next Episode: TWIG #86: More Zynga Acquires Peak, Glu Prices Public Offering, and UA Deep-Dive

Join us for potentially the MOST IN DEPTH AND TACTICAL discussion on optimizing ad creatives for mobile marketing published ever in the world!

Joining us for that discussion is the former Head of UA for Superscale: Matej Lancaric. Matej was with Superscale at the time of the recording, but now independent.

Matej talks to us today discussing how to develop a framework for managing Ad Creatives.

Creatives have now become the #1 lever to drive profitable ad spend.

MATEJ CONTACT: https://lancaric.me/

Superscale has helped many games studios profitably spend millions of dollars in user acquisition. Clients include Electronic Arts, FingerSoft (Hill Race Climbing), Supercell's Frogmind, and many others.

Speakers:

Joe Kim: @jokim1, Twitter/Insta
Matej Lancaric: @matejlancaric, Twitter

---

Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support