Robert Morais 'The Value of Business Anthropology'

This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education

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Hi, and welcome to the Decoding Culture Podcast on This is HCD. The podcast focuses on the importance that culture plays in all areas of business and society, form how it shapes organisations to how it influences consumer experience, design, and larger societal trends. My name is John Curran and I’m your host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shaped organisations and consumer behaviour. For this episode, I want to start with a question, why are companies and brands turning to business anthropology to understand their consumers and organisations? To answer this and to discuss the value of business anthropology in general, I spoke with Bob Morais, a business anthropologist and adjunct professor at Columbia Business School in New York. 

Business Anthropology: https://www.businessanthro.com/

Robert J. Morais https://www.linkedin.com/in/robert-j-morais-5a60696/

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Other podcasts on This is HCD Network
Power of Ten with Andy Polaine
EthnoPod with Jay Hasbrouck
Bringing Design Closer with Gerry Scullion
ProdPod with Adrienne Tan
Getting Started in Design with Gerry Scullion
Talking Shop with Andy Polaine and Gerry Scullion
Decoding Culture with Dr. John Curran

Support the show: https://thisishcdnetwork.supercast.tech

This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education

Have feedback on this episode? Click here to leave us a voice mail.

Hi, and welcome to the Decoding Culture Podcast on This is HCD. The podcast focuses on the importance that culture plays in all areas of business and society, form how it shapes organisations to how it influences consumer experience, design, and larger societal trends. My name is John Curran and I’m your host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shaped organisations and consumer behaviour. For this episode, I want to start with a question, why are companies and brands turning to business anthropology to understand their consumers and organisations? To answer this and to discuss the value of business anthropology in general, I spoke with Bob Morais, a business anthropologist and adjunct professor at Columbia Business School in New York. 

Business Anthropology: https://www.businessanthro.com/

Robert J. Morais https://www.linkedin.com/in/robert-j-morais-5a60696/

We are hosting our first conference in Dublin - June 2020. Stay up to date by joining our newsletter

Learn more: https://www.thisishcd.com/conference/this-is-hcd-conference-dublin-ireland-june-16-17-2020/

Connect with This is HCD

Follow This is HCD us on Twitter
Follow This is HCD on Instagram
Sign up for our newsletter (we have lots of design giveaways!)
Join the practitioner community on This is HCD Slack Channel
Read articles on our This is HCD Network on Medium

Other podcasts on This is HCD Network

Power of Ten with Andy Polaine
EthnoPod with Jay Hasbrouck
Bringing Design Closer with Gerry Scullion
ProdPod with Adrienne Tan
Getting Started in Design with Gerry Scullion
Talking Shop with Andy Polaine and Gerry Scullion
Decoding Culture with Dr. John Curran

Support the show: https://thisishcdnetwork.supercast.tech