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Paga's 10 year journey to mobile wallet dominance in Nigeria
Decode Fintech
English - October 27, 2019 23:06 - 29 minutes - 27.3 MB - ★★★★★ - 8 ratingsBusiness News Business News nigeria american express cryptocurrency africa paystack fintech flutterwave interswitch stripe visa Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Paga is one of a handful of non-bank companies that have succeeded in building a truly mainstream financial product in Nigeria.
Over 11 million Nigerians use Paga's mobile wallet to send and receive money and pay their bills. In 2018, the Nigeria Inter-Bank Settlement System (NIBSS) recognized Paga with an award for being the top mobile money operator, by transaction count, for the third year in a row.
Paga recently celebrated their 10 year anniversary, and in this episode, Paga CEO Tayo Oviosu tells us the story of how his team built a B2C African fintech success over the course of a decade.
In this episode, we talk about03:11 - Why Tayo built Paga
09:27 - How Paga drives brand awareness
13:32 - [Paystack Merchant Alert] Introducing PiggyVest paystack.com/piggyvest
16:20 - All the ways you can use Paga's USSD offering to access services
17:38 - How Tayo sees Paga's offerings evolving over time
20:15 - The most surprising trend Tayo has witnessed from his time in the payments industry
22:56 - Paga's international expansion strategy
26:01 - Why building in-house was tough, and totally worth it
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