Dear Strategy 125: Same Product, Different Brands
Dear Strategy
English - November 25, 2020 17:00 - 13 minutes - 9.52 MB - ★★★★★ - 11 ratingsManagement Business Careers strategicplanning businessstrategy productmanagement productstrategy strategy strategytraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Dear Strategy 124: Measuring Success and Learning From Failures
Next Episode: Dear Strategy 126: Testing Your Strategy
On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?
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