28. D’IYANU Founder Addie Elabor on Building a Ready-to-Wear African Inspired Fashion Brand From the Ground Up
Dear Diaspora
English - March 08, 2020 06:00 - 38 minutes - 53.3 MB - ★★★★★ - 39 ratingsSociety & Culture Business Entrepreneurship decolonize africa african africandiaspora africanimmigrant black blackbusiness blackdiaspora continent Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
D’IYANU (dee-ya-nu) is a ready-to-wear bold print clothing line offering quality, trendy African inspired fashion at affordable prices. With her love for fashion and passion for self-expression through unique clothing, Nigerian born Addie Elabor launched the D’IYANU brand at the beginning of 2014. D’IYANU is a fun, bold, chic line centered on inspiring individuals to confidently dress bold and beautifully.
After getting her master’s degree in international marketing, and working for a few years as a buyer and marketer, she found herself unsatisfied. After noticing there were very few ready-to-wear African clothing brands, she decided to launch one herself.
During the episode, she shares:
Her upbringing in Philadelphia, PA The early days of D’IYANU and she leveraged Etsy, Ebay and Facebook Ads early on to market and grow her business Her journey launching D’IYANU while working her full-time job Her vision to expand to the continent and give back to the community she comes from“There’s a lot of potential that the continent holds. I’m excited to see us in the Diaspora go back and give back, in whichever capacity we’re able to.” - Addie Elabor
Resources mentioned in this episode:
D’IYANU: https://www.diyanu.com
Follow D’IYANU on Instagram: https://www.instagram.com/diyanu/
Rich Dad, Poor Dad: https://amzn.to/3aycisb
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