024: Lisa Kunst, Freelance Art Producer, Previously Senior Integrated Producer at Leo Burnett

Lisa brings numerous years of experience to the table; she is an industry veteran and has worked as an Art Producer for the likes of Frankel and Leo Burnett. Not only that, she owes her own graphic design studio which honed her eye for artistic vision.

Key Takeaways

[:31] Heather introduces Lisa and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills she learned along the way.

[5:41]Lisa finds her photographers through resource websites, Workbook, AdEdge, LE BOOK, as well as her own massive digital files of photographers!

[7:58] To catch Lisa’s attention, display your personal projects in a way that helps showcase your artistic voice and passion, have a website and Instagram — even if it’s a secondary resource for her.

[10:31] Lisa recommends your website be really easy to navigate: organize your content in categories and use thumbnails. Don’t forget your contact information, including your phone number and address!

[14:30] The estimate approval process varies with each client, but should usually start with a budget. There can also be a pre-bid which basically informs the scope and budget for the project.

[18:39] Firm bids happen when some seriously detailed work has happened upfront, it requires a detailed spec sheet in order to produce a number that includes everything and is the final fee.

[24:39] When print projects require a motion component, Lisa has found that clients have a better understanding of what they want to use motion for, but they are generally looking for efficiencies and bundling. Heather touches on the creative direction photographers sometimes have to provide when the client is unsure what to use their motion component for!

[30:47] Lisa has a distinct personal aesthetic but her goal is really to provide the best suggestions, the best talent and the best team for the projects she’s working on.

[33:24] Heather asks Lisa a few personal questions, thanks her for coming on the podcast, and invites listeners to tune in for the next episode.

Thanks for listening.

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

Mentioned in this episode

Leo Burnett

Frankel

Workbook

AdEdge

LE BOOK

More about your host

Heather Elder’s Bio

Heather Elder’s Blog

Heather Elder on Instagram

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Heather Elder on LinkedIn

Heather Elder on Facebook

More about today’s guest

Lisa Kunst on LinkedIn