022: Jodi Morrison, Managing Art Producer, Starbucks

Today’s episode is one of the few ones Heather has tackled with an art producer on the client’s side of things!

Key Takeaways

[:31] Heather introduces Jody and asks her guest to talk about who she is, where she is from, and how she found her way into art production.

[7:50] Jodi dives in deeper into her role at Starbucks and highlights the differences between working for a brand and working in an agency.

[11:27] Starbucks does use advertising agencies and a lot of the work that shows up outside of the stores come from partner agencies.

[13:16] Jodi does find that work flows freakishly fast on the in-house side, but it does lead to expectations becoming more and more intense.

[16:26] The main way of grabbing Jodi’s attention is through her network — the agents and reps she knows, but she does recommend that the bulk of a photographer’s focus be on digital presence: Instagram, website, emails, and links, etc.

[22:31] In terms of motion, some education still needs to occur internally with regard to photographers doing motion; it’s not necessarily a two-for-one!

[25:48] Jodi walks us through the estimating process on her side and she shares that the concept isn’t always nailed down at that time, so she is required to explore estimates without knowing the scope of the creative!

[29:10] Jodi does have a creative call, but she isn’t contractually obligated to triple bid, she touches on how working client-side offers a lot of flexibility.

[31:42] The treatment is nice to have but for smaller contracts, it isn’t required. Jodi shares how she treats telling people when they didn’t get the contract.

[35:33] Heather asks where the Starbucks creatives — who need to be trendsetters — find their inspiration.

[37:39] Jodi shares some advice for photographers who are interested in being noticed by Starbucks.

[40:30] Heather ask Jodi a few personal questions, and thanks her for coming on the podcast and invites listeners to tune in for the next episode.

Thanks for listening.

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

Mentioned in this episode

Starbucks

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Jodi Morrison on LinkedIn