Creating a Hybrid Content Experience: B2B on Demand Engagement with Melissa Kwan #070

Dealing with Goliath: Psychological Edge for Business Leaders

English - June 27, 2023 21:00 - 15 minutes - 10.5 MB
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Previous Episode: How to Optimize Leads & Sales from Your Website & Harness the Power of Email with Terry Dean #069

Next Episode: Engineered Growth Systems: The 3 Systems to Achieve Next Level Growth and Have More Time and More Freedom with Chris Goegan #071

Melissa Kwan is the Cofounder and CEO of eWebinar, the leading webinar automation platform that helps companies run hundreds of sales demos, training, and onboarding sessions without being there.

And she's on a mission to save us all from Webinar hell!

TOPICS EXPLORED:

The repetition & burnout of having to repeat the same webinar or demoYet it doesn't matter how many you do, it's never enoughNot just a video recording, but moreThe option to respond live to questionsForms of interactivity: polls, questions, quizzes, conversion alertsA video on YouTube doesn't have the same engagementBecause they're able to automate one thing people discover they can deliver much wider array of value in marketing or trainingWe're used to so much on demand, so what makes b2b any different?It's all about setting the right expectation, don't lie to your customersThere's no demo I can do that's better than our product

YouTube: https://youtu.be/bxn1BrkI4cA

RESOURCES:
Melissa Kwan's eWebinar: https://ewebinar.com/

CONNECT:
Melissa Kwan on LinkedIn: https://www.linkedin.com/in/melissakwan/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

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