Ad Blockers Effect on News Consumption
Data Skeptic
English - November 14, 2022 16:17 - 38 minutes - 30.1 MB - ★★★★★ - 477 ratingsScience Technology machinelearning datamining datascience science skepticism statistics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.