Hyperlocal Marketing Strategies for Home Services with Tommy Mello, A1 Garage Door Service #ddre23

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Tommy Mello is the founder of A1 Garage Door Service, a $30+ million-plus home service business with over 250 employees in 12 states and growing. He's also CEO of HomeServicesExpert.com and author of Home Services Millionaire, where he helps fellow entrepreneurs scale their businesses. This week, we cover how Wall Street is chasing the home services sector, strategies for growth, unique ways to stand out as a local small business, and trends in the home services space.

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00:00 The Data Driven Real Estate Podcast Welcomes Tommy Mellow, CEO of A1 Garage Services
2:59 What is Home Services?
10:16 The number one thing Wall Street is looking for before investing in home services companies
11:19 What makes a garage door company different from other businesses?
13:00 Investing in training and recruiting and the mindset of investment over expense?
15:06 Tommy talks about the difference between Branding vs. Brand
16:45 Tommy explains what is Google Guaranteed and the power it brings to small business
21:14 Google Guaranteed and the future of voice search in home services
27:07 What is ServiceTitan
29:06 Data KPIs important to the homes services business
31:09 Using data to find your most profitable customers and projects to go find look-a-like opportunities
32:50 What is Tommy's advice to small business owners
37:20 The power of platinum response
39:08 How to keep a lifetime customer
46:29 What is Greenfield and how it's different form acquisitions
51:49 Why defining your avatar is so incredibly important and how often to market to prospects