Stanford University: Is Your Data Good Quality?
Data Dialogues
English - February 16, 2021 14:57 - 28 minutes - 22.8 MB - ★★★★★ - 10 ratingsMarketing Business data insights data insights analytics marketing personalization equifax american express sofi peoples bank Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SoFi: Treat Data as Electricity
Next Episode: Using Smart Data to Combat Identity Fraud
In this episode of Data Dialogues, Equifax Marketing VP Tricia Gabberty, and Alice Siu, Associate Director at the Center for Deliberative Democracy at Stanford University, discuss the role that brands and consumers must play when trying to ensure quality, accurate data.
Jump ahead to these highlights:
0:50 - Alice’s role at the Center for Deliberative Democracy
2:15 - The definition of data quality
7:15 - Supplementing raw data with outside data
10:41 - The privacy conundrum
13:51 - What to know when seeking a data provider
16:12 - Data sources or techniques to avoid
19:30 - What should consumers consider when reading polls and surveys
23:46 - A warning about news recommender engines
26:28 - Gathering reliable Gen Z research