American Express: The Personalization Journey
Data Dialogues
English - January 20, 2021 13:59 - 24 minutes - 33 MB - ★★★★★ - 10 ratingsMarketing Business data insights data insights analytics marketing personalization equifax american express sofi peoples bank Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Anthony Mavromatis, VP of Customer Marketing Analytics and Data Science for American Express, talks about how his organization has used personalization to deliver a world-class customer experience from an omni-channel perspective -- and what that journey looked like.
Jump ahead to these highlights:
0:48 - Anthony's role at American Express1:20 - How do you define personalization?2:46 - The personalization journey for American Express5:53 - Orchestra, the centralized solution for delivering on personalization vision10:20 - Importance of bringing data together for customer experience12:58 - Creating a marketer's Candyland15:18 - Balancing customer expectations with privacy17:22 - Advice for embracing on a personalization journey20:50 - How much to rely on consumer-in, voice-of-customer dataIf you like our episode, please subscribe so you're notified of future episodes.