Deeper Sounds was launched by Andy Eastough in October 2012. The turning point for them happened in April 2017 with the launch of an exclusive Inflight Radio Show on British Airways airing in partnership with International Music Summit (IMS). Exactly 2 years after launching on British Airways, Deeper Sounds confirmed the addition of Emirates Inflight Radio. This enabled further expansion around the globe, taking its monthly inflight audience reach to around 4.5 million.