Sometimes you hear something passively, and you need to go back and give it your undivided attention to really understand what you're listening to. This was basically what happened this morning on Alt 949, after Jack heard a very bizarre and seemingly poorly timed advertisement yesterday, and decided to give it a second play in the light of Friday morning. With all the stuff buzzing around globally about the Coronavirus, and hygiene in general, it seemed highly questionable, but Jack knows if it makes dollars, it makes sense. Business was booming this morning on San Diego's Alternative.