The Lip Bar: Melissa Butler
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English - November 24, 2020 20:37 - 1 hour - ★★★★ - 13 ratingsBusiness Technology listen notes listen later dailypod Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Podcast: How I Built This with Guy Raz (LS 85 · TOP 0.01% what is this?)
Episode: The Lip Bar: Melissa Butler
Pub date: 2020-11-23
While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby. But it soon turned into an obsession, costing thousands of dollars. She was frustrated by the lack of diversity in the cosmetics industry, and as a Black woman, wanted to create lipstick colors that complimented her complexion and style. So in 2010, she launched The Lip Bar, with bold colors like green and purple, and boozy names like "Cosmo" and "Sour Apple Martini." Undeterred by a disastrous appearance on Shark Tank with her partner Rosco Spears, Melissa was motivated to pitch her lipstick to Target, and in 2016, launched a new color on Target's online store. Today, The Lip Bar has expanded to 500 Target stores, and has continued to grow a following, despite the pain points of the pandemic.
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