SPI 446: How to Start and Sustain a Successful Business with Racheal Cook

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Episode: SPI 446: How to Start and Sustain a Successful Business with Racheal Cook
Pub date: 2020-11-05


Podcast Notes Key Takeaways In life, remember to make time for important things like friends, family, and health:“If you don’t make time for your life, if you don’t make time for your friends and family, if you don’t make time for your health and wellness, it will not be there when you actually want it.” – Racheal CookOnce you get your first client, it becomes much easier to get the next one:“I know that when a person unlocks their first client, the rest just start to come” –Pat FlynnAs an entrepreneur, understand that only about 20% of the potential clients you talk to will convert into customers:“If you are talking to the right type of person, you should be able to get 20 percent of the people you talk to to become a paying client.” – Racheal CookIf you want more clients, you need to talk to more people:“Your ability to get more yeses is correlated to how many people you talk to, because when you put in the reps, you get better.” – Racheal CookIf hiring someone saves you 5 hours a week, that’s 5 hours you could be using to go to speaking events, create content, or something else that’s higher value. Or just taking a nap so you don’t burn out.“It’s giving me back a couple hours a week to go work out or to go on a walk or to not lose my mind as a brand new mom and someone starting a business at the same time.” – Racheal Cook

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As an entrepreneur, it's hard to be in it for the long haul, and Racheal Cook has seen a lot of people hit burnout really quickly. Some of the things that make someone a potentially strong entrepreneur—the focus, the hustle—can work against us when we deprioritize things like health. Racheal sees hiring others as a high-leverage opportunity that will help any entrepreneur grow their business to the next level and avoid burnout. We talk about the importance of "firing yourself," and how to set up your business from the start to be sustainable and profitable. Plus, she provides listeners with a special offer— a checklist with her tips for business growth. Podcast show notes available here: https://www.smartpassiveincome.com/session446

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