Jeff Heggie Daily Success Strategies 


389: Are You Selling What You Desire, or What the Marketplace Wants?




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Bigger Future Goal Setting: www.JeffHeggie.com/Goals 




We often focus on selling the things that we like and think our customers will like too. But we have to focus on what our customers really want, not what we desire ourselves.


In this episode I share an experience when a factory in Vietnam made some mistakes in my production and I thought I was going to be stuck with some dead product forever.