293: The Riches Are in The Niches
Daily Success Strategies - Jeff Heggie Entrepreneur & Success Coach
English - May 27, 2021 08:00 - 9 minutes - 8.72 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jeff Heggie Daily Success Strategies
293: The Riches Are in The Niches
https://jeffheggie.com/momentum/
Become the best… or even better, the ONLY
Identifying you niche is one of the most important steps in your business. But unfortunately, it’s also one of the most avoided, or resisted steps.
From the outside, this resistance makes sense. Most entrepreneurs that are afraid to narrow their niche feel this way because they don’t want to miss out on customers and opportunities. By narrowing down their niche they are excluding potential customers and they are making their market smaller
However, as the saying goes, “when you try to be everything to everyone, you accomplish being nothing to anyone.” When you get very specific about who your market is, you can focus on their biggest needs and struggles.
There are over 7 billion people on earth. They’re all not your potential customers. You can get a much, much smaller niche that is still a huge market.
“Simple, No-Cost Strategies to Immediately Increase Your Revenue and Profit” https://jeffheggie.com/moreprofit