287: You Have To Fix Your Marketing!
Daily Success Strategies - Jeff Heggie Entrepreneur & Success Coach
English - May 19, 2021 08:00 - 6 minutes - 6.04 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jeff Heggie Daily Success Strategies
287: You Have To Fix Your Marketing!
https://jeffheggie.com/momentum/
The key to effective marketing is in the Strategic Marketing (What you say and how you say it)
The outside perception is that you’re all the same, so price now becomes the only determining factor
Jargon Evaluation – “Well, I would hope so…”
Remodeler:
- Highest quality, fair price, 100% satisfaction guarantee
o “Well, I would hope so…”
o Would you hire anyone that didn’t fill all of those?
- Using jargon that lacks power to evoke interest
What do your competitor’s websites say?
Why would anyone choose you over your competition?
Stop thinking about who can do what I do, and think in terms of who can say what I say?
- Usually, anyone can say what you say
Speak to the prospect, not to yourself
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