#15: Jesse Itzler (Part 2) - How This Dad is Taking On The Cereal Industry (+ reading to your kids)

Dad the Best I Can with Rob Roseman

English - January 18, 2019 18:59 - 21 minutes - 30 MB - ★★★★★ - 27 ratings
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Previous Episode: #14: Jesse Itzler - How This Dad *Shows* His Kids Why It's So Important To Keep Learning

Next Episode: #16: D.C. Crenshaw - How This Dad Convinces His Kids To Try New Foods (+ talking youth football)

Today on episode #15 of 'The Dad The Best I Can Show', we're back for part 2 with Jesse Itzler, a 50-year-old Dad, entrepreneur, and author. Jesse lives in Atlanta, GA with his wife Sara Blakely and their 4 kids, Lazer (9), Charlie (5), Lincoln (5) and Tepper (3).

Be sure to check out Episode #14 for part 1 with Jesse.

TIME-STAMPED SHOW NOTES

[02:35] How Jesse and Sara get on the same page with regards to parenting

[03:00] Redefining failure to their kids as effort vs result

[04:05] Rob and his 6-year-old go roller skating for the first time -- fall down, get back up

[05:00] Why reading with their kids is so important in Jesse and Sara’s house

[05:34] Dad Tip of the Week brought to you by KickstartReading.com

[06:50] Why Jesse and Sara try not to overschedule their kids

[07:30] The importance of having valuable downtime as a kid

[08:20] Why is Jesse going after cereal companies?

[08:30] How much cereal Americans eat every year

[08:50] Deceptive marketing of cereal companies, targeting kids

[10:00] Why cereal companies have a much bigger responsibility

[10:40] Kellogg’s uses the word “nutritious” over 4,000 times on their website

[11:00] Parents assume that cereal at stores like “Whole Foods” are not bad for you

[11:30] Different cereal ingredients in other countries

[12:00] What do his kids eat for breakfast?

[12:55] We still want our kids to be kids -- chew gum, eat cereal

[13:10] Raisin Bran? Not the same as when we were kids

[13:30] Big League Chew? Not the same

[13:40] Switching the formula in gum, without changing the packaging

[14:20] Jesse wants to use his entrepreneurial spirit to make change

[15:10] Cereal Killers - Jesse’s documentary

[15:35] It’s not “don’t eat gum”...you can find healthier alternatives like Glee Gum

[16:00] Sugar is better than aspartame, (even though sugar has issues too)

[16:30] You can get “studies” to show anything

[16:35] Flinstones vitamins recommended by doctors?!

[17:10] Jesse believes aspartame creates havoc on the human body

[17:40] Sweeteners 200x sweeter than sugar?!

[18:20] Kellogg’s doesn’t HAVE to use dyes, there are better alternatives

[19:25] Cereal companies can do A LOT BETTER. Here’s how.

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ABOUT TODAY'S GUEST

Jesse Itzler is a 50-year-old Dad and entrepreneur, who’s Building His Life Resume. Jesse lives in Atlanta, GA with his wife Sara Blakely and their 4 kids, Lazer (9), Charlie (5), Lincoln (5) and Tepper (3).

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TALKED ABOUT ON THE SHOW

Jesse Itzler

https://www.instagram.com/jesseitzler/

https://jesseitzler.com/

Build Your Life Resume

https://jesseitzler.com/bylr/

Living with a SEAL

https://amzn.to/2T1LKY1

Living with the Monks

https://amzn.to/2T0esbv

Spanx

https://www.spanx.com/

Sara Blakely

https://www.instagram.com/sarablakely/

Glee Gum