We've known Jim Lin since our beginning as a dad blogger and PR executive, but he's really a septuple threat (at least). And since he's been writing funny things and studying their impact since he was a kid, he's the perfect guest to discuss how successful influence works, where it's going, and why it involves Chuck E. Cheese.

We talk about how he learned fishing as a kid to avoid people (and martial arts to confront them), why his blended family works, and how an Asian dude from Boston joined a Texas HOG.