Eight years after his now-famous fatherly photo went viral, Doyin Richards has written a new book, Watch Me, about how his father emigrated from Sierra Leone (and named his son Adedoyin, or "son of the king," to help preserve his African heritage). He's also launched his Anti-Racism Fight Club and speaks often, to everyone from five-year-olds to Fortune 50 executives, about helping people recognize each other's humanity.

We talk about wearing his "non-threatening Black man costume," teaching baristas how to pronounce his name, and why his parents didn't know he existed until three days before he was born.