When John Kinnear started his Ask Your Dad blog, he established himself as one of the online dad community's premiere Answer Men. As Marketing Director at Clearlink and site manager at Reviews.org, he has come to Dad 2.0 Summit many times to teach us how to be the signal amid the noise and create the best user experience for our readers, customers, and followers.

Influencer marketing has evolved enough to demand innovation, both in the content we create and the metrics we rely on. This episode is a must-listen for anyone who wants to stand out in a crowded marketplace, and anyone who thinks crowding your recipe blog with a blathery preamble helps your SEO.