Episode 117: Joel Willis Leans Into the Ironic Bigness
Dad 2.0 Podcast
English - March 21, 2022 20:28 - 1 hour - 44.6 MB - ★★★★★ - 4 ratingsEntrepreneurship Business Kids & Family Parenting marketing dad dad2 dad2summit dadblogger dads dougfrench fatherhood influencers jeffbogle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 116: Charlie Capen and the Sympathy Viral Load
Next Episode: Episode 118: Opportunity Cost of Unfortunate Phlegm
Born on April 1st and raised in a town that gambled on cow poop, Joel Willis began his editorial career with a dad blog called the Glad Stork. From there, after years as a contributing writer at Scary Mommy, he was tapped to pilot The Dad as its editor-in-chief in 2017.
We talk about the content and strategies that built a platform of two million Instagram followers, integrating with its new step-brother Fatherly, and how dad jokes can be deployed as "the neutron bomb of conversation."