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Episode 112: John & Ted's Excellent Adventure
Dad 2.0 Podcast
English - February 15, 2022 06:03 - 1 hour - 46.3 MB - ★★★★★ - 4 ratingsEntrepreneurship Business Kids & Family Parenting marketing dad dad2 dad2summit dadblogger dads dougfrench fatherhood influencers jeffbogle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 111: Taylor Calmus: Builder Eye for the Dad Guy
Next Episode: Episode 113: When Aymann Ismail Lost His S—t
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons learned to help brands convert content to commerce.
We talk about content marketing's humble beginnings at Collective Bias, the myth of large followings, and how influencers of any size can find their place at the table.