The Science Behind Customer Behavior
CX Pulse Podcast | Insights on Customer Experience, AI, WFM, Customer Service, Customer Satisfaction & Contact Centers
English - February 02, 2023 05:05 - 14 minutes - 13.7 MB - ★★★★★ - 7 ratingsTechnology cx pulse by nice customer experience real time personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode, Amelia welcomes Zhecho Dobrev, Principal Consultant at Beyond Philosophy, Zhecho is a customer experience and behavior science consultant and trainer.
Zhecho and Amelia discuss:
- How studies show that emotions drive results in business.
- The science behind why emotions are so important in business.
- The importance of memories and how memories are closely tied to emotions.
- How science and research show that customers often don’t know what they really want.
- Organizational strategies, customer emotions and using emotions to drive results.
- Developing deeper relationships and emotional attachments with customers.
- The importance of what is measured when looking at analytics.
- Creating a fusion between data using machine learning and AI, and the science of customer behavior.
- Survival of the fittest when it comes to successful CX.
This podcast is brought to you by NICE, the world’s leading cloud CX platform. Go to nice.com to learn more about our innovative, comprehensive, end-to-end CX solutions. That’s nice.com
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