As a founder I've learnt the importance of culture the hard way. Through painful mistakes and less than happy outcomes, I realised the importance of paying attention to cultivating the right company culture to build a thriving business.


However, there is no playbook on how to build the right culture. You are essentially learning from experiences and implementing in retrospect.


It is the first time I came across a systematic way to craft a unique company culture and thereon deliver a unique customer experience.


In this discussion with Karen Jaw-Madson, Principal at Co. - Design Of Work Experiences, Author of 'Culture Your Culture: Innovating Experiences at Work', I discuss a step-by-step approach to building a unique culture and customer experience for your organisation.


Among other things, we discussed:

Karen's DOWE - Design of Work Experience - framework for
Step by step process of crafting a company culture
How country / ethnic culture plays into company culture and how must businesses approach diversity vs culture fit?

Organizational expert Karen Jaw-Madson enjoyed success as a corporate executive before pursuing a ‘portfolio career’ comprised of research, writing, consulting, teaching/speaking, and creative pursuits. As a versatile leader across multiple industries, Karen developed, led, and implemented numerous organizational initiatives around the globe. 


Today, this East Coast transplant to Silicon Valley (via Ireland and the Midwest) is principal of Co.-Design of Work Experience, where she enables organizations with innovative approaches and customized solutions for intimidating challenges. Focus areas include culture, organizational change, and people strategies. 


Her book, Culture Your Culture: Innovating Experiences @Work (Emerald Group Publishing) was released in June, 2018. 


She has been featured in Inc.Fast CompanyFortuneThrive Global, as well as written for HR publications such as SHRM's HR People+Strategy, TLNT.comHR.com's HR Strategy & Planning Excellence magazine, and HR Professionalmagazine. Karen has a BA in Ethnic and Cultural Studies from Bryn Mawr College and a MA in Social-Organizational Psychology from Columbia University. 


Connect with her:


Website: www.designofworkexperience.com


Twitter: @karenjaw


Facebook: /designofworkexperience


Instagram: co.designofworkexp


LinkedIn: /company/co--/




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