How to create ROCKSTAR CX 🎸⭐🤘 | Customer Experience Rockstar, James Dodkins (Part 1)
Customer Experience Leaders
English - October 01, 2018 14:01 - 22 minutes - 20.3 MB - ★★★★★ - 26 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
James Dodkins is the Customer Experience Rockstar. After a career touring the world as a guitarist in a heavy metal band, James now uses his real-life experience to help brands deliver rockstar experiences for their customers. In this episode you’ll learn why it’s important for brands to think about the customer on a personal level and how doing this can help you think about what a successful experience means for them.
Key takeaways (starts at 16:28):
Start with empathy
Challenge your perceptions
Think about what goal the customer is trying to achieve
Look for ways to remove friction (same outcome + less touchpoints = better experience)
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.