How Australia's leading pharmacy chain manages CX

Customer Experience Leaders

English - December 07, 2020 13:01 - 31 minutes - 28.9 MB - ★★★★★ - 26 ratings
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Previous Episode: What you can learn about CX from the aged care sector

Next Episode: A radically different approach to the aged-care sector

Jeff Sells is the Executive General Manager of Retail Pharmacy for Sigma Healthcare, a leading network of independent and franchised pharmacies and healthcare providers across Australia. In this episode, Jeff unpacks how Sigma Healthcare manages their brands across two main value propositions: price/range and service/value; and how they navigate running a B2B organisation while still emphasising their B2C side. He also discusses the impacts of the pandemic on the pharmacy industry.

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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.