Four pitfalls to avoid when implementing a CX strategy | Customer Experience Designer, Robert Sørensen

Customer Experience Leaders

English - April 16, 2018 14:01 - 44 minutes - 41.2 MB - ★★★★★ - 26 ratings
Business News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The 7 things you must know to create a great company culture | The Power of Company Culture, Author, Chris Dyer

Next Episode: What the heck is "brand citizenship" and why you need to care! | Do Good, Author, Anne Bahr Thompson

Robert Sørensen is a customer experience designer who specialises in improving customer experiences in the service industry. He was previously a Customer Experience Manager at IAG and was a Customer Experience Designer at Australia’s National Broadband Network (NBN). In this episode, we discuss how to build a business case for CX projects and the four pitfalls to avoid when implementing a CX strategy.

Key takeaways (starts at 39:30):

Make sure you get quick wins when starting a CX initiative
Put your CX strategy down on paper so everyone knows what it is
Enable and empower people to deliver on your CX strategy
Share the glory with the entire team

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.