CX lessons from big pharma: "Educate, don't sell." | Parry Branding Group, President and Chief Branding Officer, Vince Parry

Customer Experience Leaders

English - May 14, 2018 14:01 - 37 minutes - 34.4 MB - ★★★★★ - 26 ratings
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Vince Parry is a veteran of the healthcare industry and is the President and Chief Branding Officer of the Parry Branding Group. He’s an expert on building healthcare brands and in this interview shares his tips for building engaging brands that connect with customers on a deep, personal level.

Resources mentioned:

Identity Crisis (book), by Vince Parry

Key takeaways (starts at 30:48):

Ensure that your employees feel great as they’re part of the transaction
Lead the customer journey with education
Think about how you can have a series of conversations with your customers
Listen to what your customers have to say

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.