Quality vs. Quantity: Creating a content strategy in 2019 | Melbourne 2018 Keynote

There's no machine or algorithm to scaling an IG account -  this is one big big theme to this talk, really digging down into making sure you're going about trying to scale / sell your product on Instagram the way that's going to work - sitting down and DMing for awareness. I also get into people that think they're "too ahead of the curve" and don't understand that they're just sh*t - not ahead of sh*t.